Privacy Policy

Effective date: July 19, 2026

DallasFB (“DallasFB,” “we,” “us,” or “our”) operates the website dallasfb.com (the “Site”), which provides news and commentary about the Dallas Cowboys and DFW-area football. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using the Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Information you provide directly: If you leave a comment, subscribe to a newsletter, or contact us through a form, we collect the information you submit, such as your name, email address, and message content.

Information collected automatically: Like most websites, we automatically collect certain information when you visit the Site, including your IP address, browser type, device information, referring/exit pages, operating system, date/time stamps, and clickstream data. This is collected through server logs, cookies, and similar tracking technologies.

Cookies: Cookies are small data files stored on your device. We use cookies and similar technologies (such as web beacons and pixel tags) to operate the Site, remember your preferences, analyze traffic, and support advertising. You can instruct your browser to refuse cookies or alert you when cookies are being sent; however, some parts of the Site may not function properly without them.

2. Advertising and Google AdSense

We use third-party advertising companies, including Google, to serve ads when you visit the Site. These companies may use information about your visits to this and other websites (not including your name, address, email address, or telephone number) to provide advertisements about goods and services of interest to you.

Google, as a third-party vendor, uses cookies (including the DoubleClick DART cookie) to serve ads based on your prior visits to this Site and other sites on the Internet. Google’s use of advertising cookies enables it and its partners to serve ads based on your visits to this Site and/or other sites.

You may opt out of personalized advertising by visiting Google’s Ads Settings. Alternatively, you can opt out of some third-party vendors’ use of cookies for personalized advertising by visiting www.aboutads.info.

Third-party vendors, including Google, may show our ads on sites across the Internet and may use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to the Site.

3. Analytics

We use Google Analytics and Google Site Kit to understand how visitors use the Site, including pages viewed, time on site, and general location. This data is aggregated and used to improve content and site performance. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

4. Comments

When visitors leave comments on the Site, we collect the data shown in the comments form, along with the visitor’s IP address and browser user agent string to help with spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available at automattic.com/privacy. After approval of your comment, your profile picture is visible to the public in the context of your comment.

5. Security

We use security tools, including Wordfence, to help protect the Site from malicious activity. As part of this, we may log IP addresses and login attempts of visitors who attempt to access restricted areas of the Site.

6. Third-Party Links

The Site may contain links to external sites (such as news sources, social media, or ticketing partners) that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

7. Children’s Privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take steps to delete such information.

8. Your Choices and Rights

Depending on your location, you may have rights to access, correct, delete, or restrict the use of your personal information, and to opt out of certain data sharing, including for interest-based advertising (see Section 2). To exercise these rights, contact us using the information below.

9. Data Retention

We retain comment and form data for as long as necessary to fulfill the purposes described in this policy, or as required by law. Automated logs and security data are retained for a limited period for security and troubleshooting purposes.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

11. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us at htmedia@dallasfb.com.